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Features - Editor, 17 December 2007

Limits and Responsibilities of China Business (Part 2)



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Limits and Responsibilities of China Business (Part 1)

Teamwork and communication are the most effective means of achieving better quality and safety standards. Even Six Sigma allows for errors in the ultimate analysis: it is just that frequencies of adverse incidents are progressively reduced. Quality and safety also depend on organizational capabilities to recognize mistakes, and to design appropriate corrective actions, so that recurrence becomes most unlikely. Globalization should facilitate close cooperation between China business entities and their international partners, in the larger public interest. Chinese consumers have shown price insensitive demands for the top global brands. Similarly, China business is linked with some of the best products and services available anywhere.

The Brand Name Beacon for China Business

Lenovo provides a comprehensive answer for anyone who has questions about the quality and safety standards of China business. Even its most fierce rival, situated in the disputed territory of neighboring Taiwan, will not grudge a top quality label for Lenovo. Not a single of the batteries used by this iconic brand has, until December 2007 at least, blown up in anyone’s face! The company is closely associated with the high productivity of cutting edge business operations. The brand is sported by senior executives everywhere, and with great pride. Lenovo is a China business brand.

Allegations of poor quality and questionable safety standards emanate mostly from US brand owners who outsource vital manufacturing operations. Washington bureaucrats, who are unable to keep pace with the rapid growth that their Beijing counterparts are able to achieve, also lose no time to pick on China business. It is for all brand owners to ensure adherence to quality and safety standards, and for continual improvements in specifications. This approach will surely reduce the chances of recalls and rejections, wherever products or services are made.

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