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Trade - Editor, 7 April 2008

The Marketing Key to China Business



Editor
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Recession forces fresh thinking. The first world has simply stopped growing. We need new customers. Any GDP growth will do. There is a second whammy. Productivity differentials with the BRIC bloc continue. Read more about BRIC at one of our sister sites: Iroquois Confederacy Fundamentals for National Financial Planning

The US Fed has recently admitted that the economy under their care has not fared well. There is no confession as yet about solutions from the BRIC bloc. That should not stop anyone from acting. The BRIC bloc could be the precise prescription your business needs.

This is not new. Everyone wants to trade with China. Products from toys to tools now depend on China for economical and quality manufacture. Your favorite bank is either owned by China, or on that path. Even Boeing needs China. Luxury goods grow nowhere else anymore.

Marketing in China has become a key factor for world business success. This is far easier stated than put in to effect. The most influential corporations in the world have poured unlimited marketing resources in to China. Not all have of them have seen the returns they wanted. Some small and medium enterprises have won better results with small outlays. How can you get your China Marketing Mantra right?

Frankly, we need help with an answer. Are you a successful business person? Do you have success stories of doing business with China? Perhaps you have not got it all right as yet. Failure can be a great teacher. We would like to learn from you. Write for us. One click is all it takes to get started: Submit an Article

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